A concept design to create a mid-tier and high-tier for Don Julio tequila. Both implementing a tribute to Don Julio and the blue agave plant.
LA PASIÓN TEQUILA AD
Music By: Pablo Sainz Villegas "Spanish Romance"
PROCESS / GOALS
The design process began with a focus on enhancing Don Julio's mission by making tequila drinking a more personal experience, rather than just an act of binge drinking. I started with the mid-tier bottle, which represents the hardship and appreciation of Don Julio, a businessman whose dream was to help his people by choosing quality over quantity. In contrast, the high-tier design was inspired by the abstract concept of the agave plant—the origin and essence of tequila—crafted as a gift for the elite class.
The main objective of this concept project was to create customized designs for both a mid-tier and high-tier bottle for Don Julio Tequila. My personal goal extended beyond just creating a 3D model; I aimed to develop a teaser ad for my concept design, intended for social media platforms.
