PROCESS / GOALS
The process of this design began with focusing on how to further enhance Don Julio's mission and to make drinking tequila more personal than binge drinking. I first started with the mid-tier that represents the hardship and appreciation of Don Julio, a businessman, who's dreams were to help his people and choose quality over quantity. Whereas, the high-tier design was based on an abstract concept of the agave plant, the origin, and the gift of crafting tequila that can only be obtained by the elite class.
The main objective for this concept project was to personally customize a designed bottle for both a mid-tier and high-tier bottle for Don Julio Tequila. My personal goal for this project was to go further than just a 3D model but to create a teaser ad for my concept design to be shown on social media platforms.