A concept design to create a mid-tier and high-tier for Don Julio tequila. Both implementing a tribute to Don Julio and the blue agave plant.
LA PASIÓN TEQUILA AD
Music By: Pablo Sainz Villegas "Spanish Romance"
PROCESS / GOALS
The design process began with a focus on enhancing Don Julio's mission by making tequila drinking a more personal experience, rather than just an act of binge drinking. I started with the mid-tier bottle, which represents the hardship and appreciation of Don Julio, a businessman whose dream was to help his people by choosing quality over quantity. In contrast, the high-tier design was inspired by the abstract concept of the agave plant—the origin and essence of tequila—crafted as a gift for the elite class.
The main objective of this concept project was to create customized designs for both a mid-tier and high-tier bottle for Don Julio Tequila. My personal goal extended beyond just creating a 3D model; I aimed to develop a teaser ad for my concept design, intended for social media platforms.
![](https://cdn.myportfolio.com/4073843b-804d-47ba-8392-48c98178cb68/6a2c54ad-26f0-4620-a317-70a9a6d32992_rw_1920.jpg?h=6ba4e937f56831f68218c0b800d05cd9)
![](https://cdn.myportfolio.com/4073843b-804d-47ba-8392-48c98178cb68/0bd0510a-c919-455a-aa4c-727946aed0d8_rw_1920.jpg?h=f3b4989756c3d808b04bf6c6ec954990)
![](https://cdn.myportfolio.com/4073843b-804d-47ba-8392-48c98178cb68/fc47ff9e-c85a-48a8-bfd5-98a081b5efe3_rw_1920.jpg?h=5f455d782d2e67b7b1975562b135886e)
![](https://cdn.myportfolio.com/4073843b-804d-47ba-8392-48c98178cb68/bad8da3b-996e-4eae-8cb0-c755dc797f07_rw_1920.jpg?h=3e2c851a63c2ea47c90c467780ef6eef)
![](https://cdn.myportfolio.com/4073843b-804d-47ba-8392-48c98178cb68/a6747352-731d-4d31-a681-a884658257ca_rw_1920.jpg?h=dc790310e608cb4c7314fd2b04a8691c)