This product line, in the form of edible gummies, will contain higher doses to be consumed for a stronger, longer-lasting effect. For both lines, each strain is color-coded to communicate specific benefits. The flavor system includes focus, stress, mood, energy, and passion.
The process first began with creating a mood board of how we wanted to showcase our Mushroom Branding. We first started with how we envision this packaging. The images above share a collage and fun surrealistic atmosphere. For this packaging, we wanted to convey a more exciting experience that would contain a controlled high dose of psilocybin.
I first began by creating the composition. I started to collage and place assets that my team and I have created. Along with creating color, shapes, and textures to make the entire design cohesive.
My next step was to create a scene of how our packaging would be displayed. I first started with the box. Then, I created a container shaped like a mushroom along with a lid that would reflect what product was contained inside. As well as, the square gummies to show what was inside the container.
Creative Director: Peter Emmanuel
Logo Designer: Cristian Chaves
Logotype: Cristian Chaves & Sierra Young
3D Modeling For High dosage: Peter Emmanuel
Motion Logo: Peter Emmanuel
Branding Concept: Peter Emmanuel, Cristian Chavez, Joe Scribberas, Sierra Young.