CONCEPT
My personal logo PE displays an entertaining motion that conveys a chromatic effect. Playing with shapes and colors is a representation of myself. For this motion project, I wanted to design an intro leading to the main motion of the logo. As for the animation, I focused on a sense of chaos for the intro and a calming sensation towards the end.
PROCESS / GOALS
The project main goal was to animate a logo for about 10-15 seconds. I decided to redesign my logo and focus on a sophisticated and cleaner approach to my initials. As I redesigned my logo I realized that the Serif type PE was too flat for what I wanted. I then took this illustration to photoshop to create depth and modeled it to become 3D. I added a chrome effect and with that, I was delighted to see the finished product. My main goal was to create a logo that represented me in the best way possible. 
Old Logo
Old Logo
Logo Variations
Logo Variations
Logo Details
Logo Details
Final Logo
Final Logo
MOOD BOARDS
When I first started redesigning I created a mood board to reflect what ideas and approaches I wanted to encounter. In the end, I decided to fuse mood board 1 and mood board 2 together. With this mood board, this is how I thought of how to create the opening frame for my logo animation. 

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